Big Monster munch!
After seeing runours flying around the interwebs about the return of full sized Monster Munch, I was eager to give them a try. Whilst down the local shops, stocking up on essentials (beer and sausage rolls, mainly), I glanced over to the crisps shelf, and noticed them there. Yes, Roast Beef Monster Munch, in their distinctive old yellow packet…

Of course, the question is, would I be enough of a tight bastard to spend the asking price of 45p? Well, considering I actually have a photograph of them, in front of my monitor, I think you can safely assume that I did indeed buy them.
The bags are obviously bigger than they are now, and the packet has “Bigger Like They Used to be!*”… the asterisk points to some small text stating “as in 1977″. This clearly shows they’re not trying to corner the kids’ market with these, instead they’re going for the adult market, who grew up with them as kids, and were dismayed to find that Walkers completely destroyed their branding.
Now, I like to think I had a little part to play, after my rant on one of the UK newsgroups about the state of British crisps, and in particular Monster munch…
Someone in uk.culture.nostalgia.1980s asked “What do you miss from the 80’s that you wish were still with us?” My reply is the long-winded one below…
>>Cheese and Onion Monster Munch.
> Whatever happened to sizzling bacon flavour?
You know what, I can answer that with detail.
In the late 80’s (whee, just on topic), the short-lived extra flavours of Monster Munch were finished. Salt and Vinegar disappeared late 80s, Cheese and onion followed suit shortly after. In fact I consumed my last packet on 28th August 1989, leaving the Roast Beef and Pickled Onion flavours. Within a year or two, the Bacon flavour varieties were introduced in their distinctive orange packet. Oddly, orange is not a colour you’d associate with bacon crisps, even now.
In the mid 90s, the Monster Munch brand was “rejigged”. The packets for the remaining flavours were changed to be that little more monsterish. Therefore, the sizzling bacon variety were discontinued, in favour of the “Scary Spider” flavour. Basically, this was EXACTLY the same as the bacon flavour, but the packets were black and the crisps themselves had changed shape. These survived for a few years. Not many.
Shortly after, mid 1990s, I believe this was the time that Smiths Crisps became defunct and were swallowed up by the Walkers franchise. The packets changed from the clear plastic variety, to foil. The crisps changed their “shape” (there was more than one shape than just the “foot” they use now) to a much smaller version. Most flavours were ditched. A new “Hamburger” flavour was introduced, to replace the beef ones and pretty much everything else. I really disliked them. I can’t remember if the “Flaming Hot” ones came out the same time, or whether these were a later addition.
Either way, despite all of this uproar, the pickled onion ones stayed unchanged, except for their shape. I believe their bags have always been purple. They’re still strong (though not as strong as previous incarnations).
The “Roast Beef” ones returned earlier this decade, and always remind me of a long-forgotten brand”. They survive today, in their foil packets, along with the Flamin’ hot and Pickled Onion varieties.
Quite honestly, in the last 12 hours, I’ve pouched at least 6 bags of these particular crisps. I love them so much.
Is it pure coincidence that I wrote that on August 3rd, and here I am, a month and a half later, chowing down on original sized Monster Munch?












