That Was Entertainment pt.2… And “Now 4”

Ok, so maybe that last update wasn’t the last time Id visit a “That’s Entertainment” store. If you’ve not been following the blog, you won’t have known that this chain of cheap-arse record stores is “contemplating its future” on the high street. Well, that’s how their blurb stuck ot the front of the counter puts it anyway. The stores have already stopped selling “tech” products, such as mobile phones, tablets, etc. and are no longer accepting new stock.

Anyway, enough about the inevitable. A few weeks ago, I thought I’d take one last tour of the Stockton store. This was one of the better ones in the area for cheap CDs. They always had a large selection of the 49p CDs that I would crave.

After all of my years searching through these boxes, I found plenty, but nothingm I would consider “gold standard”. A diamond in the rough, as it were. Something told me, days before, that I must go to this store. I’m not really a believer in fate, or anything like that, but something bugged me for the entire week, telling me to go, even to the point where I would lie awake, waiting for Saturay to tick by.

Anyway, Friday night came, and I did a few “humorous” live broadcasts on Facebook. It was more of a test for something I have planned. I basically drank beer and played shit songs for about an hour. After the videos completed, I purposely stayed sober. I only had a couple of cans, and that was during the live things I did. Something was tugging at my mind that I just had to go to this store.

I awoke early on Saturday. Thinkfully, despite there being an accumulation of snow on the paths, the roads were clear, meaning that the buses were running from Hartlepool to Stockton. This is a two-leg journey, and the firt leg saw me get off at the town centre. A person, who seemed to have a habit of spitting, told me all about the wellies he qwas wearing, as they stop him from slipping over. It was a riveting conversation, and the 36 bus couldn’t come soon enough.

A normally dull bus ride was brightened by the sight of the local areas covered in snow. It was a surprisingly pretty sight, considering how desparate Teesside looks on your average day. Huge snow drifts stood at the side of the Greatham road – the likes of which we’ve never seen since Boxing Day 1995, and certainly not at the start of March, when the daffodils are meant to be poking though.

I arrive in Stockton, and I get off the bus. There was only one shop I was interested in. Normally, I’d head off to the charity shops, but my radar was firmly fixed on That’s Entertainment. My first glance was at the 30+ boxes of “sleeveless” CDs placed in the centre of the shop. My eyes lit up. It was like Christmas. My heart sank, however, when I realised they were still 49p each. Bugger.

I wouldn’t lie if I said I was a tad disappointed. The Middlesbrough store was going through the exact same turmoil, and they’d reduced their sleeveless stock to 10p.

I started going through them. Some average ones, some unknown ones that could be classics. Mostly filler and classical CDs that I wouldn’t touch with a bargepole. I was on to about the 3rd of 4th box, when I pulled out a CD. My heart stopped.

This wasn’t just any CD. This was one of the rarest CDs going. Namely “Now That’s What I call Music! 4”

For the uninitiated (I got the right word this time), “Now, That’s What I Call Music” is a thrice-yearly collection of chart hits and occasionally, exclusive remixes, that continue to be released to this day. At the time of typing, we’re up to “Now 99”. If you want a time capsule of 80s / 90s / 00s / 10s music, you can’t go wrong than picking up a few of these.

Way back in 1984, Now 4 came out on what was, at the time, the obscure CD format. Tapes and vinyl were, of course, the go-to choice, and CDs were some type of weird luxury that only rich people can afford. This pretty much lasted until the 90s, so a CD, back in 1984 was a clear rarity.

The “Now 4” CD does appear on ebay, but you’re looking at hundreds of pounds. Even Discogs, which is usually a little more sensible with the price, had the latest one selling for around £250, and here I was, holding it for 49p. Cor!

Of course, every story has a downside, and this one is that it’s “sleeveless” – there’s no case for it, so I have the bare CD in a plastic wallet. That probably knocks something like 90% off the value, but it proves it’s out there, and for those lucky bastards that do have a boxed copy, that’s one more out of the equation – yours probably just got that little more valuable! Saying that, for a CD to survive that long, especially without its case, is nothing short of miraculous.

Fast forward to the present day (You’ll probably be reading this on Good Friday), and I think that’s me done with “That’s Entertainment” for ever. Maybe I’ll have a trip down there tomorrow, depending on what services the buses are running, but seeing as I’ve bought approximately 250, that might take some time…